Advertising
Use 3.4 minutes an episode to show the story unfold, where all of a sudden people find themselves watching the commercials more than the programming. So it's effectively taking back the DVR. But if the minority can recapture the premium in the marketplace, then the entire game will shift to a new paradigm. Once we cause a verberation in the entire framework, then liein the best possible pleasant experiences. But it's all experiences the same. The absolute value of the emotion is more important than the emotion itself.