100 Days of Noble Ideas, Day 4
Buyout a major market share brand. Improve the brand. Drastically take more market share at higher gross margins than the company you're displacing, but keep it transparent on your P&L by suggesting the flat SG&A is necessary because of the super high end benefits you are implementing. So that when the time comes to start blowing out numbers on operating margin, the smart move is to sell there when the market has fully fully bought into the growth strategy at the height of its front-end loadedd accelerated... then do something else.